What to Avoid?

As a company, it is your job to promote your product or business. Social media advertisement and online advertisement are the future of your success. There is no guaranteed way to succeed at creating a good advertisement. There will be different groups of people that resonate with your message, and there will be some that do not.
But to increase your chances of your marketing going viral or becoming successful, you have to avoid these things

Avoid using celebrities as your only strategy! You can add celebrities to your advertisement, but they cannot be your unique factor. Attempt to create your own advertisement icon like Flo from Progressive or Jake from State Farm.
Avoid being inauthentic. While it is a good idea that we should all love each other and get along, consumers know you're a huge company that makes millions, and you don’t care about social change. Looking at you, Pepsi and Kendall Jenner. Create a story that's meaningful and aware of social circumstances
Don’t play it safe! You obviously don’t want to create an advertisement that is insensitive, disturbing, or hurtful. But nothing is worse than an ad that offers nothing but a couple of smiling people who laugh and then consume your product. Be creative with how you want to tell your story. And be aware of what you want the viewer to feel. Even if you create something weird and confusing, at least the viewer will continue to think about your product. Dorito’s as a company, has made multiple odd commercials that shock and amuse viewers, and those are the ads that continue to be talked about and enjoyed. Make interesting experiences to promote engagement.